New “vintage” beer crates

The new Krombacher “vintage” beer crates combine the style of a traditional wood beer crate with all the protection and marketing benefits of a modern distribution container.

Traditional wood look and touch thanks to Schoeller Allibert’s unique combination of IML and surface structure.

The new Krombacher “vintage” beer crates combine the style of a traditional wood beer crate with all the protection and marketing benefits of a modern distribution container.

The old & used wood-effect look and touch is achieved by Schoeller Allibert’s unique combination of In-Mould Labelling (IML) and surface structure.

Since 1960, Schoeller Allibert has been innovating packaging solutions for the beverage industry, developing strong, and attractive crates that stand out of the crowd.

Used as shelf-ready packaging in many countries of North and East Europe, beer, soda and water crates are marketing tools aimed at increasing brand awareness and attracting customers while shopping.

Of primary consideration, all bottle crates must be logistics packaging, offering both maximum protection to glass bottles and ease of handling to operators, robots and customers.

At Schoeller Allibert we always strive to offer new features and benefits.

For more than 20 years we have used IML technology and surface structures in beverage crates to enhance marketing efficiency by featuring the image of each brand. Since the 2000’s some in-mold labels started reproducing a wood- grain effect. But it’s only recently that the two technologies have been harnessed to produce a perfect combination.

While the usual glossy finish of IML is not in line with the used wooden aspect Krombacher wanted to obtain, the new Schoeller Allibert unique matt surface IML, for the first time ever, achieved a matt finish and relief touch on the crate’s surface (as seen below).

Last but not least, the new Schoeller allibert IML film has improved recycling capacities than any other existing solution on the market.

Our customer, Krombacher brewery, is completely satisfied with the look and feel of their brand new, but old traditional wood-effect beer crates.